Tuesday, November 14, 2023

Web/Mobile App Critique

One of my favorites, which I use frequently every Tuesday, is T-Mobile Tuesdays. T-Mobile Tuesdays is a program that thanks T-Mobile customers with free stuff, great deals, and exclusive offers every Tuesday just for being a customer with T-Mobile. And every so often, you can win epic prizes like amazing vacations, the latest smartphones, gift cards, and more! The T-Mobile Tuesday application has won over 50 awards and saved customers over $1 billion. Listening to customer feedback is part of what makes the program great.

T-Mobile Tuesday App front page 

You need to use and download this app for a smartphone with Android 7 or higher / Apple iOS 13 or higher. To activate it, you would need an eligible T-Mobile phone number—and a connection to Wi-Fi or T-Mobile's fast data network (cellular data). How to use the app: you will open the app, sign in with your T-Mobile phone number, accept the terms and conditions, and get a 4-digit PIN code in a text message to complete the set-up process and proceed with the app.

Once in the app, you have a few options for redemption during that time of certain things that are available to you during that week. For example, in the screenshots provided, there are discounted rates for shows. How to redeem the offer: you select the request to view the details. For instance, my screenshots show exclusive deals on select shows. Once I click that, it opens a web browser, and you can select which guides you would like to see in your area. Or you can click "GET A CODE" and get exclusive code and up to 25% off the selected shows.

How to redeem show discounts  

Second step on saving show discount  

Final Step for Redemption 

 

The app's usability is straightforward on how to log in and redeem this great free stuff, great deals, and exclusive offers every Tuesday. The design of the app is also simplified. That way, users are clear about how to navigate this app. Functionality: at the bottom of the app, it shows the home page, my stuff, messages, and profile, and whichever tab they tap on, they make it easy to navigate that tab during that time.

The three recommendations I would propose to this application for improvement is the usability of the tab "My Stuff." It is excellent that you can save your weekly things to my stuff tab, but there needs to be a notification during that week that the offer is ending. So that part makes it difficult because sometimes people need to remember to go back into the app to redeem it before the following Tuesday, or they lose that offer.

The second recommendation for this application for improvement is for some of the offers to be local or geofencing to users' locations. For example, some suggestions are unavailable in my area or partnering up with a place. One of the offers would sometimes be free Dunkin Donuts coffee, and in Washington or near me, there is no Dunkin Donuts at all. They should partner with a geofencing team to configure the app to offer nearby offers, and that way, they can grow their app and have users use it more frequently if they have more suggestions that are for them locally.

The third recommendation for this application for improvement is to remove the travel part on the main page and put it in its category at the bottom of the page with all the other tabs. It makes the app look very clustered and overwhelming for everyone. The offers are for those with a percentage off travel, plane, hotels, cruise, and rentals. Also, those offers are on there every week.

Recommendation on App  

This application is an excellent source for deals and free things if you have a T-Mobile service. It's a great way of giving back to customers.

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